P001 → Ascentea
Ascentea is a tea brand specialized in serving tea beyond the ordinary with flavor combinations fine-tuned to perfection. The goal was to design a colorful and lively tea brand that would stand out on the shelves. I created the fictional brand and designed the logo with custom lettering, stylized illustrations of tea ingredients, packaging design mockups and gift cards.
The brand’s aesthetic is characterized by a calm vibrancy, creating a dreamy and uplifting vibe. The name of the brand comes from the words "ascent" and "tea" combined to communicate the feeling that after drinking their tea you will feel inspired and uplifted.